There are all sorts of different conventions of a film trailer of all genres, some of them I have listed below;;
- The trailer does not go in the chronological order of the film as this would give the plot away which might discourage the target audience.
- A stable and firm voice over on the trailer will draw in the audience and it will also draw the audience into listening to the key parts of the trailer and film.
- All genres of trailers are structured to show what the most desirable parts of the film are, which will intrigue the audience.
- Text that is on the screen when the trailer is playing will provide other information such as what actors feature in the film as well as other information about the title and the release date of the film, the director and producers of the film.
- The trailer its self usually has a basic layout of the order, which usually is; opening, peak, problems and scenarios and then events and outcomes.
- Over lapping music within the trailer is there to give a gesture to the audience what the genre of the trailer is as well as what the plot of the film could be.
- The title is usually located to the end of the trailer which is commonly followed by the release date of the film. This is because the date will be remembered to the audience and viewer after the film has finished.
- The names of the most famous featuring actors are screened early on in the trailer, this is done so that it lets the audience know who they are expecting to see feature within the film its self. Quite often audiences will only go and see a film because of a specific actor is featuring in the film so the actors name is crucial and it must be a peak within the trailer to keep the audiences attention.
Which ones have you looked at? Are you going to break any conventions?
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