Conventions of a film poster

Some of conventions of a film poster are;

• The poster has got to be eye catching so that when a person walks past it they feel intrigued to go  and look at the poster.
• The background and main image must be the main focus of the entire poster and this must attract the audience.
• A very large and clear title must be easy to read from a distance and this must also become one of the main focuses.
• Although we are trying to attract as many people as possible with the poster it must attract a specific audience as this would then also attract our target audience.
• A famous actor or character within the film industry will help to sell the product
• The release date or coming soon written on the poster also intrigues the audience.
• The poster could possibly have the director being displayed on the poster.
• The poster must have the production company displayed as then audiences could look up the production company and see what films they have produced and whether they like them or if they are interested in them.
• The poster must clearly define the genre of the film for the audiences curiosity and demands.
• The poster may include the reviews and ratings from news papers and famous people.
• A caption to lure the audience in.
• A billing block is also one of the other conventions of a film poster.

At a first glance this film poster does not have some of the conventions of a film poster. the conventions of a film poster that this film poster does have is that the main background image is intriguing and it is aesthetically attractive to the audience who are interested in a horror film. Another convention that this poster has is that the director is on the front of the poster. The poster does have the convention of having attractive aesthetics for an eye catching film poster. The poster does have a caption which is luring the audience in. By using the caption which they have used on the poster it helps to lure the audience in, this is because they would want to find out why shouldn't he have been born. This poster clearly displays which genre this film poster is for, which is a horror/thriller. This poster does not however have a release date so this might not intrigue the audience. What is interesting about this film poster is that this film clearly challenges the conventions of a horror in a completely different way than what most people would expect. In this case they have challenged the conventions through the title, this is because when most people think of Humpty Dumpty they think about a child's nursey rhyme  which is an egg who falls off of a wall.

This poster is eye catching because in the middle of the poster it has an attracting image of a shark about to devour a girl. The background is also a main image of what the film is all about and so by giving away what the film includes this then lures the audience in as they would be intrigued about the plot and the storyline. The main image will attract the audience this is because it includes a dangerous predator which is known for harming and killing humans and by seeing this picture the audience might also want to know what happens as the story line as well as what a shark has to do with the film. The title of the film is clear and large enough to read from a fair distance.  The title its self draws in an audience 'JAWS' indicates that there would be teeth involved and with the image this begins to unravel a story of a shark and their stereotypical behaviour. I think that this poster attracted a certain target audience this is because it is a horror film. This poster is aesthetically presentable to a certain target audience of 16 to 35, although it does state that this film is a PG this film might be disturbing and cause distress for younger children as this film might manipulate their minds. Some famous actors which feature in the film are shown on the poster, so this will attract audiences who know about the actors and who like the actors. The poster also includes the production company, although at the size it is right now it is hard to see but it is in the second or third line.