Thursday, 21 November 2013

Audience Portfolio

 This is my audience portfolio, here we will state what our ideal target audience will be.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      

   The audience of my coursework will be males that are in their 20's as well as 60-80. The reason why we have chosen these age ranges is because 20 year olds will be passive mass audiences whereas the 60-80 year olds will be an active niche audience. The reason why the 20 year olds will be a passive audience is because they will be given the information and they will be told information about the war whereas 60-80 year olds are active because they will know what to expect due to previous life experiences, and they can also relate to the film its self.  They are also an active audience because they will judge the experience given by the film because they would have previously already been within that experience.

20 year olds are a mass audience because they are more likely to go and see the film at the cinema, this is because its classed as a social class within the generation. They are also more likely to go to the cinema to go and see this film because they have a particular interest in the war, and they would be given the information rather than knowing the information form previous experiences. 60-80 year olds are a niche audience because there are a very few people within this age range that would want to go and see a film about their previous experiences. They are also a niche audience because they are not likely to go and watch the film within the cinema but they are the audience that would watch the film on the television. This can be due to a number of reasons such as they were traumatised by the war before so they would not want to go and relive their nightmare, others might be interested about what were other peoples views on the war and how they interpreted it.

The reason why we chose the age range of 20 year olds is that they could possibly be university students who are studying war or that have an interest in war. We also chose this age range because people who are 20 years of age are typically employed so they will have money to go and spend on things that they have an interest in.

The reason why we chose the age range of 60-80 is because they might have the interests of the war or they want to relive the experience. We also picked this age range because they will have pensions due to them being retired, and so at the cinema O.A.P's get a cheaper discount on their cinema tickets. So they would be able to afford the tickets to the cinema.




Target Audience Portfolio shortlist specification;
                       ~Male
                       ~20/60-80
                       ~White and mixed race
                       ~Employed/pension holders
                       ~Straight people but cannot specify
                       ~Interests in the war
                       ~People who can relate to the film
                       ~Have a job which allows them to goto the cinema at social times 
                       ~Possibly a part time  job or a job that finishes at 4 pm ready for socialising

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