magazine questionnaire

As part of our research and planning we decided to do a questionnaire for our poster and magazine cover which will help support our choices when developing them according to audience feedback. These are the answers from the questionnaire;

Age and Employment status;
The first question which was situated on the questionnaire was to find out about the people who were taking the questionnaire, which will tell us if they fit into our target audience whether it is mass or niche depending on their age. The result from this question was that over 70% of the people who answered the questionnaire were under the age of 30. This suits are target audience because our target audience is people between the ages of 20-30. The results for employment status cam be back that 50% were employed and 50% were not which could affect how often they would buy a magazine or how often they would go to the cinema.

Branding

The brand of the most commonly bought magazine is important to our development and research for our magazine cover, this is because we would want to have one of the largest recognized brands as well as one of the most sold as well as then sales would increase on the trailer as well as the magazine. By looking at the results in which I have collected it is clear to see that Total Film was the most popular magazine with the target audience. This audience feedback is also supported by the magazine mood-board as it is better suited for our genre of war. Total Film magazine covers are not usually as flamboyant and as computer generated as Empire and its more materialistic and in relation to the film advertising. 

What catches the audience's attention when looking at a magazine cover?

This question was included within our questionnaire as we wanted to know what interests and attracts the target audience. By looking at the results in which i have recorded it is clear to see that the most popular feature of a magazine cover is if it consists of something in which is free. So this is something in which we will include within our magazine cover. The second thing is the cover image this is probably because they would want the most interesting picture on the front as most people judge a book by its cover so this would also attract the target audience.

Price and frequency of purchase

 The frequency of the buying of the magazine is weekly as there will be issues out every fortnight. The price in which some of the people are willing to pay for the magazine is £4.99, however looking at Empire and Total Film the price is £3.99.

What catches your eye?
By looking at my results I can come to the conclusion that people are more influenced to buy a magazine if they can see the magazine cover.

Does a poster convince you to watch the film?

"No because it doesn't show enough information"

"Maybe if I have already seen the trailer or something to help me understand it then I will be intrigued to see the full film"

"Yes if it shows some of my favorite actors!"