Wednesday, 11 December 2013

Differential Decoding.

This is where the different target audiences have the different perceptions. For example between our target audiences from a niche and a mass audience.

  Due to differential decoding both of my target audiences will have different perceptions on the trailer and the plot of the film. This is because of the differences between the active, passive, niche audience and mass audience.

   The 20 year olds will percept a film such as kidulthood with no possible reaction because its what is stereotyped by that generation, so they will percept is as normal and sterotypical. Whereas 60-80 year olds might percept the film as repulsive and that its the way that they see all youth at that stage in life. This is because the generation that is in kidulthood seems to have that edgy effect that all teenagers within london give this ora and perception about them.

   For example linking this to a war genre film such as pearl harbour, this is a generic film. This is because within the film you have all elements of a great film for all ages. This is because within the film you have love, hate, comedy, and plenty of action. Which means that their target audience is both males and females because of the elements within the film.


   The niche audience will have a different perception of our film compared to the mass audience. This is because of their different intentions and their perceptions which is due to their minds and their age; Their age affects this because it will show different ways in which a person can percept to a certain film or situation.

   With the 60-80 year old males we predict that they could have two possible perceptions of the film which could affect the outcome of this. This is because they could have a positive reaction to the film and the situation by being interested to the storyline as well as the plot of the film- Which could be because of their interests to the war or that they wanted to re-experience the thrills of the war and what devastation it left our country in. They could also have a positive effect to the film because they will be happy that they got to experience one of the biggest pieces of history for our country. This positive effect can be portrayed within the audience’s reaction and holistically reviews after the film.  This is because they could have a positive effect to the film by being so moved by this piece that they want to come and see the film again and again. Holistically they will be affected emotionally, physically, intellectually and socially. They will be affected emotionally by being so moved by the piece that the film will be remembered in their minds and the audience will be overwhelmed by such emotions as there is a combination within the film. The audience will be affected physically by having a positive body language by sitting on the edge of their chair leaning closer to the film as they are being more attached to the plot and the film. They will be affected intellectually because; if they were not educated about what was going on when they were younger then this film should give them the basis about what went on within WWI and WWII and this should expand on their knowledge about what the war involved. Finally the audience will be affected socially because they would want to go see the film with their other friends who have the same interests as this will also create an atmosphere for socializing with other people.

    However they could have a negative effect to the film this is because they could be distraught about the thought of going to go see a film which means re-living their worst nightmare, which would have a negative effect upon the emotional side of our target audience. They could have a negative reaction by the film bringing up previous bad experiences which will have a negative holistic outcome on the audience. Holistically the audience can be affected physically, intellectually, emotionally and socially. The audience can be affected physically by being so distraught by the sight of the experience that they will have a physical emotion on their face, which is commonly known as tears of sadness. This outcome on the audience is a negative for us as well as this means that they are not likely to come back and watch the film so this means that the film would not sell so it did not reach the films purpose.The audience will be affected intellectually because our film might include some parts of the war which they were not told about so that they were protected from excruciating pain and distress from what happened. Which would have a negative affect upon the audience which will cause them distress causing negativity towards the film. The audience will be affected emotionally because they will be distraught by the fact that they have just watched a film of their own nightmare which could cause disturbances within the brain creating new fears. Finally the audience would be socially negative towards this film because they will not want to go out with their friends to go and find that this film has distraught them, so they will not be socially included with this film because of their perception to the film.

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