Institutions

The institutions that we have been considering for our trailer are;

• Paramount
• Touch stone
• Twisted pictures
• New line cinema

 When first considering what institution would be best suited for out trailer and the genre we has to take into account that our trailer will be low budgeted, so the best options would be to have a smaller institution which is less known because then this will suit our trailer down to the very fine lines. Which means that institutions such as Universal Pictures and 20th Century fox productions are too global for a small budgeted film to be produced. 

Paramount

 We thought that maybe having the paramount institution at the start of our trailer would be beneficial. This is because Paramount do other horror films and most of then are our influences. Some of the horror films that paramounts institution has been used for are; Friday the 13th and Paranormal activity.

Although that friday the 13th is a slasher movie they still hold the same conventions of a horror. This is because they both consist of horrible jumpy things happening to the stereo typical vulnerable simple minded blonde girl. As well as some of the other conventions which are the locations such as graveyards, churches, woods and abandoned houses. They also both encounter the same atmosphere given to the target audience of loneliness and awareness. As a group we also decided not to use this institution because it is commonly seen alongside comedies as well as rom-coms which is the opposite atmosphere for what we are trying to create for our target audience. so this institution is not going to be used within our trailer.

Touch Stone

We thought about  maybe using this institution because of the aesthetics of the the intitution. This is because the picture is on a black background which is a convention of a horror, by having a black background it will link in with the genre of the trailer as well as maybe the following scene. our choice was also influenced by the fact that Touchstone does some of the horror films, such as; a spy thriller of Enemy of state and Armageddon. These two films share a connection, a connection of disaster which we can link to our own trailer.  possibly by using this institution the target audience who watched the two previously named films are likely to come and watch my film. This is because they might have really enjoyed the films before and they liked the distributor and so they might be likely to like our film as well. As a group we have decided that we will include this institution within our trailer this is because it gives the right atmosphere as well as being completed with our influences and its distribution history.

Twisted Pictures
We considered about using this institution because of its film history.This is because previously this institution has been used within the sequel of films known as SAW. This influenced our decision because of the genre in which SAW is, and the genre is similar to ours as well as certain parts within the five films. By looking at the aesthetics of the institution picture, it is clear to see why this institution is used for horror and other psychological genres. This is because it contains the conventions of a horror which are black background which can give the impression of the feeling of total loneliness, and the barbed wire around the words also gives the impression to the target audience that within the film there will be some kind of twist which will cause one of the characters to get intwined with the horror around them. As a group we decided that this is a great institution to have within our trailer, this is because Twisted pictures has a history for doing low budgeted films as well as reaching out to the same target audience as our trailer is aiming for. We also decided to include this institution because  of how well the aesthetics of the institution fits in with our genre and our story line.

The institutions we have chosen;
 The institutions that we have chosen are Paramount Pictures and Touchstone Pictures the reason for this is because;

• Paramount Pictures has commonly done war films or war related films so this is the perfect fit, this is because it is very much an in-house production company so things would work out cheaper than going for other institutions such as Universal Studios or 20Th Century Fox.
• A touchstone is a rare stone that is struck to identify precious metals. This is a graphic interpretation of the value of the films produced by Touchstone Pictures. Which links straight into our film, this is because there is a very rare chance of a war involving only women within todays society and the way in which they are not discriminated against.